Each year on December 31st Americans pledge to eat healthy and spend less in the coming year. Turns out these resolutions are causing hardships for well known brands like Quiznos sandwich shops and Chicago's Hostess Brands.
With more people packing lunches and pinching their pennies Quiznos has found themselves in debt. According to the Chicago Sun Times they owe $875 million. The company is working with creditors to restructure the debt and make it possible for the company to pay off debt while avoiding bankruptcy. This is what Chicago bankruptcy lawyers would call, restructuring.
If successful, Quiznos can restructure their debts without bankruptcy and save themselves and their creditors the expense of bankruptcy while working together to get back on their feet.
Sometimes the best way to avoid bankruptcy in Chicago is to evaluate the success of your marketing presence. If Quiznos is losing customers concerned with cost they should market daily deals, sandwich giveaways and show customers that their product saves them money.
Hostess is filing for bankruptcy in Chicago. The brand is responsible for Wonder Bread, Ho Hos, Ding Dongs, Twinkies and Sno Balls. These snacks are well known by all Americans and their brand is strong. The problem for Hostess is the 150 calories packed in one Hostess Twinkie. Americans who are concerned with their health and diet are not buying Hostess products at the store.
Due to this change in American's diets Hostess is seeking the help of bankruptcy lawyers to file chapter 11 for the second time in 10 years.
This raises the question of how the company will do after bankruptcy. Healthy eating habits are here to stay and the best way to avoid bankruptcy is to market their product and develop new products for health conscious Americans.
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